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General Law

Fighting Cyber & Click Fraud

Cyber Fraud cost businesses between $6 billion and $30 billion in 2019. This MCLE presentation focuses on the California Consumer Privacy Act and Click Fraud cyber-attacks on law firm Google Ad budgets. Both issues facing lawyers and law firms in 2020 can be extremely costly if not addressed properly. This presentation provides tips and strategies to help firms stay in compliance, save money, and avoid costly state and civil monetary penalties

California Consumer Privacy Act (CCPA) Strategies for the Legal Industry: The CCPA is the nation’s most stringent data privacy law. Enacted January 1, 2020 the CCPA’s purpose is to protect California consumers’ rights over their personal identifiable information (PII) aka personal information. Are you using protective measures to shield your client’s PII? If you aren’t, what is your law firm planning to do to protect your client’s personal identifiable information (PII)? We will outline tips to protect PII and how to prepare for compliance with the CCPA.

Click Fraud: An ongoing threat to law firms and lawyers who utilize Google Ads as a tool to market their services. Click fraud is the intentional stealing of ad budget monies by click farms, bots, and human hackers. On average 20% – 30% of advertisers’ budgets are stolen each month through illegal clicks made by perpetrators that have no intention of purchasing services. We outline who is attacking your ads, why they are under attack, and how you can protect your budget with a few simple and affordable steps.

Guadagni, Dean website 6-22-20
Dean Guadagni,
Principal and Co-Founder

Mr. Dean Guadagni is Inner Architect’s social media and content strategist. Mr. Guadagni has been a contributor of legal marketing and technology articles for Northern California’s Plaintiff magazine and Southern California magazine Advocate since 2009. Blogging since 2007, his articles have also been published by Reuters.com, Nielsen.com, FoxBusiness.com, Ziff Davis Enterprise’s “Microsoft Watch”, Computer Shopper, and the Chicago Sun-Times. Dean’s Twitter campaign for a leading Northern California toxic tort law firm client was nationally recognized by the U.S. Chamber of Commerce’s Institute for Legal Reform report “Trial Lawyer Marketing: Broadcast, Search, & Social Strategies.”

Hanshaw, Susan website 6-22-20

Susan Hanshaw,
Managing Principal & Chief Marketing Strategist

Ms. Susan Hanshaw is the Managing Principal of Inner Architect a full-service marketing agency focusing on the legal industry. Based in San Rafael, Inner Architect is celebrating 13 years in business in 2020. Ms. Hanshaw is the strategist behind the lead generation services that have produced $210M in new client revenue since 2016. She is also the managing principal behind Inner Architect’s click fraud strategies that saved clients $750,000 in 2019. Ms. Hanshaw is Google certified in Search and manages over $100K in pay-per-click campaigns per month. Her work resulted in Inner Architect being named One of the 9 Best Pay-Per-Click Agencies in San Francisco for 2019 by Expertise.com.

Jackman, Russel

Russell Jackman,
Legal Technology Consultant

Mr. Russell Jackman, Esq. of Calmputer Consulting Services and Cyber631 works specifically with law offices and attorneys that need to get the most out of their legal technology. He has created presentations for opening statements, direct examinations and closing statements to be used in Court for over 12 years. Russell’s work with attorneys throughout Northern California has resulted in millions of dollars in verdicts for their clients. He has been an MCLE Lecturer for the California State Bar Annual since 1999 and Lecturer for the Los Angeles County Bar Association, CA Legal, Secretaries, Inc., International Foundation of Employee Benefit, Plans and the San Francisco Paralegal Association/Bay Area Legal, Secretaries’ Forum, Legal Works, Legal Tech, LORMAN & Estrin Legal Seminars. Russell is also currently a Sales Associate for Cyber631.

Date/Time: Friday, August 21, 2020 | Check-In: 11:30 am; Presentation: 12:00 – 1:00 pm

Presenter(s):
Dean Guadagni, Inner Architect
Susan Hanshaw, Inner Architect
Russell Jackman, Calmputer Consulting Services and Cyber631

Location: Zoom Webinar – Materials and Zoom Sign-In to webinar will be provided at 3 pm one (1) business day prior to the start of this event.

MCLE: 1.0 Unit Participatory Credit in General Law

Registration Fee:
$60–SCBA Members
$75–Public
$45–SCBA Barristers Club Members in First 5 Years of Practice
$20–Students (with proof of current enrollment)*

NOTE: Section Discounts are only available if registering by Email to Ann Horn at Ann@SonomaCountyBar.org.

* The student discount is available online for SCBA Student Members only. Join today! Student membership may be free for you! For more information, please contact Ann Horn at Ann@SonomaCountyBar.org.

To Register Off-Line, please email Ann Horn at Ann@SonomaCountyBar.org

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